Reddit Unveils AI Ad Tools at Cannes Lions

Reddit has launched two AI-powered advertising tools—Reddit Insights and Conversation Summary Add-ons—to help brands utilize user conversations for greater engagement and more effective marketing. Reddit Insights provides marketers with real-time, data-driven insights for campaign planning and trend identification using the platform's extensive archive of posts and comments. The Conversation Summary Add-ons feature places positive user content directly beneath ads to highlight community sentiment and boost ad performance. These tools are part of a wider industry movement, with platforms like Snap and Pinterest also adopting AI-driven ad targeting amid a rapidly changing advertising landscape and shifting global ad revenue forecasts. Reddit's shares are currently down about 25% for the year, partly due to concerns over the impact of Google's AI search features. The announcement was made at the Cannes Lions festival, underlining Reddit's strategy to attract marketers with innovative AI-based ad solutions.