Time Magazine is laying off 22 employees across various departments, including editorial, technology, sales & marketing, and Time Studios, as part of a restructuring effort to address significant business challenges. CEO Jessica Sibley cited decreased advertising budgets, heightened competition, and shifts in consumer behavior as key factors driving this decision. The layoffs come amid a volatile media environment and ongoing economic uncertainty, prompting the magazine to pivot towards coverage areas with higher growth potential, such as climate, AI, and health. Sibley expressed gratitude for the contributions of the affected staff while emphasizing the need for these changes to secure a sustainable future for the publication. Time has previously made strategic adjustments, including dropping its paywall to attract more advertising revenue, which reflects its ongoing efforts to adapt to the evolving media landscape.