Ralph Lauren Launches AI-Powered Conversational Shopping in US

Ralph Lauren has launched "Ask Ralph," an AI-powered conversational shopping experience developed in partnership with Microsoft using the Azure OpenAI platform. The tool acts as a virtual stylist, providing personalized, shoppable outfit recommendations from the Polo Ralph Lauren brand based on user prompts, mimicking the experience of interacting with an in-store stylist. Initially available in the U.S. via the Ralph Lauren app, "Ask Ralph" uses advanced conversational AI and natural language processing to understand open-ended questions and refine recommendations, enhancing the customer shopping experience. This launch continues a 25-year partnership between Ralph Lauren and Microsoft, aiming to redefine fashion e-commerce by making shopping more engaging and efficient. The AI stylist is designed to inspire consumers with complete, styled looks for various occasions, promoting the brand's iconic style while simplifying product discovery. Ralph Lauren plans to expand this technology to additional brands and markets worldwide, showcasing the transformative impact of AI in retail.