Israel Leads in Beauty Tech Investment, Innovation

Israel's beauty-tech sector is gaining prominence, leveraging advancements in artificial intelligence, augmented reality, and the Internet of Things to meet rising consumer demands for personalized and sustainable beauty products. With approximately 200 beauty-tech companies and over $500 million in funding since 2015, the country is positioned among the top five in the global beauty market. Israeli companies are collaborating with international brands to innovate packaging and formulations that align with new regulatory standards. Concurrently, Israel's mental health technology sector is experiencing a resurgence, with investment in AI and digital platforms aimed at improving mental health care access and outcomes. Notably, private funding in this sector surged by 66% in 2024, indicating renewed investor confidence, especially as the country addresses the psychological impacts of recent national trauma. Overall, Israel's tech landscape is marked by substantial growth across various sectors, driven by a supportive government and a dynamic startup culture.