Fragrance Trends Highlight Edible Notes and Cannabis Scents

The fragrance industry is evolving, with 2025 set to showcase a rise in savory notes, expanding beyond traditional gourmand scents to include ingredients like truffle, tomato leaf, and fermented soybeans, appealing to a more adventurous consumer base. Meanwhile, gourmand fragrances are experiencing a resurgence, with a significant 77 percent increase in searches, driven by nostalgic and comforting confectionary-inspired scents reminiscent of childhood favorites. Research at Northwest A&F University has advanced our understanding of floral fragrances by generating a single-cell gene expression map for Prunus mume petals, revealing key genes responsible for scent production. Additionally, brands like Snif are catering to the trend of personalized fragrance experiences through innovative layering options inspired by fizzy beverages. The cannabis fragrance trend is also gaining traction, as brands seek to capture the essence of the plant while navigating regulatory challenges. Collectively, these trends reflect a broader movement towards complex, globalized fragrance offerings that resonate with diverse consumer preferences.