UK Study Links Smaller Portions to Meat Decline

A committee of scientists is advocating for a reduction in red meat consumption in the U.S. dietary guidelines, urging a shift towards plant-based foods, a recommendation met with strong opposition from the meat industry. In the UK, research indicates that meat consumption has declined by over 15% from 2008 to 2019, primarily due to smaller portion sizes, which accounted for 52% of this reduction, while strategies like meat-free days had less impact. The UK Climate Change Committee recommends a further reduction of 20% by 2030 to meet climate goals, with the trend showing a rise in white meat consumption. The findings suggest that men and those from lower socio-economic backgrounds are more likely to reduce meat intake by opting for smaller portions, while women and individuals from higher socio-economic groups tend to eliminate meat altogether. Experts recommend that policymakers focus on promoting smaller portion sizes as a strategy for reducing overall meat consumption and improving health outcomes. This research underscores significant shifts in dietary habits and the potential for targeted interventions to encourage more sustainable eating practices.