The NBA has finalized lucrative 11-year media rights deals worth $76 billion with Disney, NBCUniversal, and Amazon, set to begin in the 2025-26 season. These agreements mark a significant shift in sports broadcasting, moving away from Warner Bros. Discovery and reflecting a 160% increase per season compared to the previous contract. The deals will enhance the reach of NBA games, with ESPN maintaining the largest package, while NBC will air a variety of games including Sunday Night Basketball. Amazon will take over the NBA League Pass, aiming to improve viewer experience and expand global access. However, this transition has sparked a legal dispute as WBD claims the NBA breached its contract by rejecting their offer. The evolving landscape raises concerns in Hollywood about reduced TV programming in favor of sports content.