Halsey has announced the release of her fifth studio album, 'The Great Impersonator', set for October 25, accompanied by the new single 'Ego'. This guitar-driven track is inspired by '90s pop-rock and is the fourth preview of the album, following 'The End', 'Lucky', and 'Lonely Is The Muse'. Halsey described the album as deeply personal, stating it was made 'in the space between life and death' and expressed her thoughts that it might be her last project. She has also engaged fans through a global scavenger hunt to reveal various album covers. The singer, who has faced health challenges including lupus, aims to convey her vulnerability through this work, reflecting on her journey since debuting as Halsey in 2014. 'Ego' captures her struggles with identity and self-perception, resonating with her audience's empathy and connection.