Meta Shuts Down Meta Spark AR Studio

Meta is shutting down its augmented reality (AR) studio, Meta Spark, on January 14, 2025, marking a shift in focus towards artificial intelligence (AI) and next-generation experiences, including AR-enabled glasses. The closure will result in the removal of third-party AR effects from its platforms, although Meta's own AR effects will remain available on Facebook, Instagram, and Messenger. This decision has sparked disappointment among third-party creators who relied on Meta Spark for their AR projects, with many considering alternatives like Snapchat's Lens Studio. Meanwhile, Meta is also abandoning its efforts to develop custom chips for wearable devices, opting instead to use third-party chipmakers like Qualcomm. This move is part of broader cost-cutting measures within the company, which has been focusing on AI and metaverse development. Despite these changes, Meta continues to invest heavily in AR and AI technologies as part of its long-term strategy.