Greggs has launched a limited-edition jewellery collection called 'Baked in Gold,' in time for London Fashion Week. The range, crafted by artist Dion Kitson, includes 22-carat gold-plated pieces such as sausage roll stud earrings (£36), a jammy heart locket necklace (£45), and a signet ring with the Greggs logo (£48). A charm bracelet featuring iconic Greggs items is also available for £96. This venture follows previous successful collaborations with Primark, and aims to offer Greggs fans a fun way to express their brand loyalty. The collection will be available for purchase online starting Friday, with a link shared via Greggs' social media channels. The move taps into the growing trend of combining food culture with fashion, continuing Greggs' innovative approach in branding.