Sega Plans Global Comeback with Sonic Hits, Super Game

After two challenging decades, Japanese gaming giant Sega is poised for a global comeback, driven by the big-screen success of its 1990s icon, Sonic the Hedgehog. Unlike its former rival Nintendo, which recently launched the fastest-selling console in history, Sega exited the hardware business in 2001 and has focused on game development for other platforms. The company is capitalizing on a resurgence of interest in its classic franchises, such as Streets of Rage and Shinobi, through nostalgic game remakes, movie adaptations, and expanded merchandise, including flagship stores in Japan and Shanghai. Sega's chief operating officer Shuji Utsumi highlighted the company's aim to expand globally rather than concentrate solely on the Japanese market. Industry analysts note that adults who grew up with Sega's franchises in the 1990s are now re-engaging with these games and introducing them to their children, representing untapped value. The recent success of Sonic the Hedgehog 3 at the North American box office underscores Sega's potential to reclaim its status as a major player in the gaming and pop culture industries.