Saudi Arabia has launched Sindalah, the first luxury destination in its ambitious $500 billion NEOM mega-city project, aimed at establishing the Kingdom as a world-class tourism hub. Located in the Red Sea, Sindalah features upscale amenities like restaurants, hotels, yacht berths, and clubs, spanning 840,000 square meters and is expected to host up to 2,400 guests daily by 2028. NEOM’s chief executive, Nadhmi al-Nasr, emphasized Sindalah's role in advancing Saudi Arabia's luxury tourism vision as part of the broader Vision 2030 economic diversification plan. Despite the project's ambitious goals, concerns remain about NEOM's long-term feasibility, especially regarding The Line, a signature feature projected to house one million residents by 2030 but facing revised lower population forecasts. The unveiling of Sindalah precedes a major investor conference in Riyadh, highlighting Saudi Arabia's commitment to its post-oil future. Additionally, the project is expected to create 3,500 jobs, enhancing the Kingdom's tourism and hospitality sectors.