Netflix has exceeded Wall Street expectations with its third-quarter earnings, reporting a 15% increase in revenue to $9.82 billion and a net income rise of 41% to $2.36 billion. The company added over 5 million new subscribers, surpassing the estimated 4.5 million, driven by popular content such as "The Perfect Couple" and "Emily in Paris." Despite these positive results, Netflix plans to stop reporting subscriber numbers next year, shifting focus to revenue and profit growth, especially from its advertising model and price adjustments. The company expects its operating margin to increase to 27% this year, with further growth anticipated in 2025. Shares of Netflix rose 4% in after-hours trading following the earnings report, which also highlighted Netflix's strategic investments in live broadcasting and plans for future content expansion. Analysts note that Netflix remains a dominant force in the streaming industry, continuously evolving its service offerings to maintain its competitive edge.