Meta Sues Over AI Nudify App Amid New US Law

Meta has filed a lawsuit in Hong Kong against Joy Timeline HK Limited, the developer of the CrushAI app (also known as Crushmate), for using AI to generate non-consensual nude images and advertising these services on Meta's platforms in violation of policies. The app placed tens of thousands of ads by evading Meta's ad review processes using new domains and multiple advertiser accounts, primarily targeting users in the US, UK, Canada, Australia, and Germany. This legal action comes amid heightened public and legislative scrutiny, including the new US 'Take It Down Act,' which criminalizes the distribution of AI-generated intimate images and mandates rapid platform response. Meta is enhancing ad detection and sharing data on violators through the Tech Coalition’s Lantern programme to foster a broader industry defense. Despite these efforts, critics warn that Meta's steps may still fall short given the scale and persistence of misuse. Meta maintains its commitment to protecting users and curbing AI-driven abuse.