Experian Launches Christmas Fraud Awareness Campaign

Experian has launched a fraud awareness campaign in light of a 21% rise in fraud rates during the Christmas season, with identity fraud accounting for 83% of cases. As consumers prepare to spend £28 billion, younger individuals aged 25-39 are particularly vulnerable to scams. Meanwhile, a report from Which? reveals that over 6 million UK consumers fell victim to online fraud in the past year, often through social media and online marketplaces, raising concerns about the effectiveness of the government's Online Fraud Charter. Additionally, SAS’s study highlights that 70% of respondents have experienced fraud, emphasizing the growing threat posed by AI to both consumers and businesses. As fraudsters increasingly exploit digital tools, experts urge companies to enhance their anti-fraud measures and raise awareness among consumers. The situation underscores the urgency for improved protective measures as the holiday shopping season approaches.