Walmart, Target Launch Competing July Sales Overlapping Amazon Prime Day

Amazon Prime Day 2025 will run for four days from July 8 to July 11, marking its largest event ever with daily themed deals and a broad range of discounts in categories like pantry staples, home improvement, and back-to-school items. In direct competition, Walmart has announced a six-day 'Walmart Deals' event from July 8 to July 13, offering discounts both online and in stores for the first time, with early access for Walmart+ members starting July 7. Target will hold its Circle Week sale from July 6 to July 12, also providing early access to Target Circle 360 members beginning July 5, featuring back-to-school items and storewide discounts for verified students and teachers. Both Walmart and Target are extending their sale durations to nearly match Amazon's expanded Prime Day, aiming to attract budget-conscious shoppers with deals on electronics, clothing, and seasonal items. While Amazon’s Prime Day remains exclusive to Prime members, Walmart and Target's events are open to all customers, though early access requires membership. These overlapping sales events highlight a competitive retail landscape as major retailers seek to capitalize on summer shopping trends.