Jackson, Earnhardt Settle '8' Trademark Dispute

Baltimore Ravens quarterback Lamar Jackson and NASCAR legend Dale Earnhardt Jr. were involved in a trademark dispute over the number '8.' Jackson, who has trademarked 'Era 8' for his merchandise, filed an opposition claim against Earnhardt's application, arguing it could cause consumer confusion. Dale Jr., who has a historic connection to the number from his racing career, conceded to Jackson, allowing both parties to continue using their respective stylized versions of '8.' This resolution was amicable, with both parties agreeing to avoid further legal proceedings. The legal matter highlights the significance of the number to both sports figures and underscores the commercial value attributed to personal branding in sports.