The whisky industry sees notable developments, with Suntory Global Spirits rebranding, releasing the Kogei Collection Kimono Edition, and focusing on innovation. Jura becomes the best-selling single malt scotch whisky in the UK, with a rise in popularity globally, particularly highlighted by the Isle of Jura 1975 Matthew Forrest Collection. Benriach introduces a premium 1966 cask offering, showcasing a 50-year-old whisky with only 37 bottles available, emphasizing its rich history and heritage. Hunter Luxury collaborates with Glenglassaugh Distillery to create The Serpentine Coastal Cask Collection, featuring whiskies aged 48, 49, and 51 years in hand-crafted cases. Glenmorangie launches a limited edition 23-year-old single malt scotch whisky in collaboration with floral sculptor Azuma Makoto, inspired by the Japanese concept of 'Shinra Bansho' and celebrating nature and art within the industry.