Blake Lively is facing backlash amid her alleged feud with It Ends With Us co-star Justin Baldoni, with accusations of her 'tone-deaf' promotion of the film contributing to the controversy. While fans have rallied around Lively, suggesting that Baldoni's behavior on set was questionable, insiders claim that both parties are struggling to navigate their public image amidst rampant speculation. Lively's companies provided alcohol for the film's afterparty, prompting outrage for promoting a cocktail brand in conjunction with a movie centered on domestic violence. Critics argue this juxtaposition is inappropriate and disrespectful to survivors of domestic abuse. The drama has escalated enough for Baldoni to hire a PR crisis management team, highlighting the intensity of the situation. Amidst the turmoil, Lively continues to lean on her close friends, including Ryan Reynolds and Taylor Swift, for support.