Serena Williams Launches Kids Clothing Line with Daughters

Serena Williams has launched her first children's clothing collection in collaboration with Janie and Jack, inspired by her love for family and her bond with her daughters, Olympia and Adira. The limited-edition Spring 2025 collection features vibrant colors, playful prints, and includes mommy-and-me styles, designed for children up to 12 years old. Williams expressed excitement about the project, noting it feels authentic due to her long-time admiration for the brand and her daughters' enjoyment of the clothing. The collection reflects her personal style while celebrating family moments and is set to be available at Janie and Jack stores and online. This collaboration marks a significant milestone as it is the first time Williams and her daughters appear together in a campaign. The designs will include resort-ready apparel, swimwear, and a reimagined version of Williams' childhood tennis outfit.