The Grammy Museum in downtown Los Angeles will launch its first full-floor K-pop exhibit titled 'HYBE: We Believe In Music' on August 2, running through September 15. The exhibit, in collaboration with Hybe, the South Korean entertainment company behind BTS and other major K-pop acts, will feature artifacts from 78 artists, including iconic outfits from music videos and performances. Highlights include interactive singing, dancing, and photo booths, as well as an immersive room showcasing BTS's 2022 Grammy performance. The exhibit aims to celebrate Hybe's impact on the global music landscape and its innovation in technology, music, and fandom. The opening will feature a moderated talk and performance by K-pop group TWS. This marks one of the largest exhibits ever curated by the museum, covering the entire third floor.