Dana White, TKO Group Launch Boxing League, Plans Revitalization

Dana White, president of the UFC, has announced a new boxing promotion in partnership with Saudi Arabia's Turki Alalshikh under TKO Group Holdings, aiming to revitalize the sport of boxing. White emphasizes the need to rebuild boxing 'from the ground up,' criticizing the current model that fails to engage top fighters regularly, unlike the UFC's frequent events. The new league will feature a structured system where boxers are contracted exclusively to this circuit, striving for a more consistent schedule of fights. White plans to invest significantly in the sport, contrasting with past promoters who have not reinvested in boxing. Both White and Alalshikh express their commitment to creating an exciting and innovative boxing experience for fans, with a focus on highlighting young talent and competitive matchups. This initiative marks a significant shift in the boxing landscape, directly competing with established promoters like Top Rank.