Pete Davidson Named Creative Director of Doublesoul

Pete Davidson has been appointed the creative director of Doublesoul, a New York City sock brand, marking his entrance into the fashion industry after a challenging year that included a rehabilitation stint. Davidson expressed his belief that 'everyone needs socks' and noted that they are often overlooked, with many people opting for generic options. He aims to bring a unique perspective to the brand, emphasizing originality and personal style over mainstream trends. Despite previous opportunities in fashion, he felt unprepared until now, highlighting the importance of authenticity in his work. Davidson is also focusing on his mental health and wants to be recognized for his professional accomplishments rather than his personal life. His new role comes as he seeks to redefine his public image following his time in the spotlight as a comedian and actor.