Lakers-Warriors Game Sets Christmas Viewership Record

The NBA experienced a significant ratings surge on Christmas Day, with the highly anticipated matchup between the Los Angeles Lakers and Golden State Warriors becoming the most-watched game in five years, averaging 7.76 million viewers and peaking at 8.32 million. Overall, the day's five-game slate averaged 5.25 million viewers, marking an 84% increase from the previous year, driven by compelling matchups and all games broadcast on ABC for the first time. LeBron James and Stephen Curry's thrilling duel culminated in a narrow Lakers victory of 115-113, showcasing both players' stellar performances. Other games, including the New York Knicks vs. San Antonio Spurs opener, also saw significant viewership increases. The NBA's Christmas Day viewership numbers underscore a rebound in interest, following weeks of declining ratings. The day generated over 500 million video views across NBA social media platforms, setting an all-time record for the league.