Maha Kumbh Boosts Prayagraj Tourism, Hospitality Growth

The ongoing Maha Kumbh in Prayagraj has significantly boosted the city's tourism and hospitality industries, with the Uttar Pradesh government reporting that footfall for the holy dip has surpassed 55 crore. Despite a tragic stampede that led to multiple casualties, hotel bookings surged as the event progressed, leading to a 20-30% growth in the local hotel and restaurant sectors. Meanwhile, UAE-based Jannah Hotels & Resorts is enhancing its operational efficiency by implementing the Shiji Enterprise Platform, a cloud-based property management system designed to improve guest experiences and streamline operations. This strategic move addresses previous technological challenges faced by the hotel group and aims to deliver personalized luxury services. With six properties across the UAE, Jannah Hotels is focused on redefining affordable luxury within the Halal hospitality sector. Both developments highlight the evolving landscape of the hospitality industry in response to significant events and advancements in technology.