Hailey Bieber Explores Sale of Rhode Brand Valued Over $1 Billion

Hailey Bieber is exploring a sale of her makeup brand Rhode, potentially valued at over $1 billion, as she seeks buyers through investment banks JPMorgan Chase and Moelis. The brand, launched in 2022, has reportedly generated annual revenue of nearly $200 million, a substantial increase from previous estimates. Bieber's move reflects a broader trend among celebrities to monetize their personal brands in the beauty sector, following successful ventures from others like Jessica Alba and Selena Gomez. The engagement of high-profile investment banks underscores the seriousness of the sale process, though specific details regarding potential buyers remain undisclosed. This exploration aligns with a growing pattern of celebrity-backed brands commanding significant market value. As Rhode continues to gain traction, its future sale could mark a significant transaction in the beauty industry.