Meghan Markle Faces Criticism Over 'As Ever' Wine Launch on Diana's Birthday

Meghan Markle's lifestyle brand, As Ever, has attracted significant controversy, particularly due to the launch of her rosé wine on July 1, Princess Diana's birthday. Royal expert Kinsey Schofield and others criticized the timing as 'tone-deaf' and 'insensitive,' given Princess Diana's death involved a drunk driver, making the association with an alcoholic product inappropriate and upsetting to many fans. Despite the backlash, Meghan shared positive customer stories on social media, highlighting loyal fans eager to purchase the wine. Additionally, the brand has faced operational challenges, including issues with product distribution such as missing apricot spread orders and previous complaints about limited-edition honey deliveries. Industry insiders, like Go Up CEO Edward Coram James, noted that the wine's limited quantity and scarcity marketing help position it as a premium product despite the crowded market. While Meghan’s deep connection to wine is well-known, these controversies and logistical hiccups continue to complicate her brand’s public reception.