UP Launches Gender-Specific Coaching Workshops for Female Athletes

Women's sports are gaining increased recognition with rising stadium attendance, television ratings, and prominent athletes becoming household names. However, female athletes and women's sports content face challenges from social media algorithms that prioritize already popular content, often sidelining women's competitions despite their quality and significance. This algorithmic bias creates an 'echo chamber' effect that limits the visibility of women's sports, undermining years of advocacy and growth. Female athletes like Livvy Dunne and the Cavinder twins are leveraging social media influence and NIL opportunities to build personal brands and empower women in sports, while influencers such as Madyson Eisen are transforming digital engagement for women in sports media. Meanwhile, institutions like the University of the Philippines are adopting gender-specific coaching practices to better support female athletes by acknowledging their unique physiological needs. Together, these developments highlight both the progress and ongoing obstacles women face in sports, emphasizing the need for tailored support and awareness of digital platform biases.