Billy McFarland Auctions Fyre Festival Brand, IP on eBay

Billy McFarland, the founder of the infamous Fyre Festival, has put the festival's brand and intellectual property up for auction on eBay starting at one cent after a seven-figure deal to sell the brand fell through. The auction includes trademarks, social media accounts, marketing materials, email and SMS lists, and an option for a Caribbean festival location, with bids already exceeding $200,000. McFarland claims the Fyre brand has generated over 32 billion online impressions since 2017 and sees it as an "attention engine" for launching festivals, collaborations, pop-ups, livestreams, or building a media brand. Earlier attempts to relaunch Fyre Festival, including a 2025 event in Mexico, were unsuccessful, and McFarland had previously transferred some trademarks to filmmaker Shawn Rech, who plans to launch a Fyre streaming service. Despite multiple offers to buy the brand, McFarland stated he is "done playing games" and is now seeking a new owner to move the brand forward. The auction is set to close on July 15, 2025.