The Rugby Football Union (RFU) has secured a 10-year deal with Allianz to rename Twickenham Stadium as 'Allianz Stadium', a move that has drawn sharp criticism from former England rugby coach Clive Woodward, who claims the RFU has 'sold its soul' for financial gain. The deal, valued at over £100 million, aims to provide crucial funding for both elite and grassroots rugby, as the sport faces financial challenges following the collapse of several clubs. RFU chief executive Bill Sweeney defended the decision, stating it will enhance the stadium's legacy and improve the experience for fans and players. Many supporters, however, have expressed their discontent online, feeling that the name change undermines the historical significance of Twickenham, which has been in place since 1909. Sweeney emphasized that the money is essential for the RFU's future and to reinvest in the sport, insisting it is not a sellout. The renaming will officially take effect on September 1, with the first match under the new name occurring in mid-September.