A coalition of over 60 prominent Australians, including former prime ministers John Howard and Malcolm Turnbull, is advocating for a complete ban on gambling advertising, emphasizing the social harms linked to gambling addiction, particularly among youth. Their call aligns with the recommendations of the late Labor MP Peta Murphy, whose inquiry into online gambling urged a phased ban over three years. The push for reform has gained momentum amid reports that the federal government may only implement a partial ban, limiting ads on social media and during specific times around sports broadcasts. Critics argue that half-measures will not sufficiently protect vulnerable populations, especially children, from the influence of gambling marketing. The Alliance for Gambling Reform and various social service groups have expressed disappointment with the government's tentative approach, stressing that comprehensive action is necessary to mitigate the escalating gambling crisis in Australia. Public sentiment reflects this urgency, with a significant majority of Australians supporting stronger government intervention against gambling advertisements.