Super Bowl LIX Sets Record 126 Million Viewers

Super Bowl LIX has set a new record for viewership, averaging 126 million viewers, according to Fox Sports, surpassing last year's record during Super Bowl LVIII. The game, featuring the Philadelphia Eagles defeating the Kansas City Chiefs 40-22, peaked at 135.7 million viewers during the halftime show. This year also marked an increase in advertising rates, with 30-second slots reaching $8 million, reflecting the Super Bowl's enduring appeal as a marketing platform. Despite the one-sided matchup, the ratings were bolstered by significant streaming options, including Tubi, which accounted for 14.1 million viewers. The Eagles' quarterback, Jalen Hurts, was named MVP for his standout performance, while the Chiefs struggled under pressure from Philadelphia's defense. This combination of record viewership and high advertising costs underscores the Super Bowl's continued prominence in American sports culture.