Kevin Durant has publicly criticized Nike for omitting him from their latest Olympic ad campaign, despite his long-standing association and a lifetime deal with the brand. The ad, titled 'Winning Isn't For Everyone' and narrated by Willem Dafoe, features prominent athletes like LeBron James, Giannis Antetokounmpo, and Victor Wembanyama but not Durant. Durant expressed his frustration on Instagram, questioning if he is 'a bad person' and highlighting his loyalty to Nike and Team USA. Fans and other brands, such as Under Armour, quickly reacted to the controversy. Durant's agent also commented on the apparent snub, emphasizing Durant's significant contributions to USA Basketball. The situation has drawn comparisons to historical moments of brand loyalty in sports, such as Michael Jordan's actions during the 1992 Olympics.