Shannon Sharpe has turned a viral incident where he inadvertently broadcast a sexual encounter on Instagram Live into a marketing opportunity by launching merchandise inspired by the woman involved, referred to as 'Michelle.' Initially claiming his account had been hacked, Sharpe later admitted to the mishap during a podcast, expressing embarrassment about having his intimate moment heard by the public. The new shirts, titled 'That’s My Michelle,' aim to capitalize on the attention the incident generated, with Sharpe humorously addressing the online speculation about the event. Celebrities, including Rick Ross, have publicly commented, joking about Sharpe's lack of familiarity with Instagram Live. Despite the awkward situation, Sharpe is leveraging the moment for commercial gain, working with a clothing brand to produce the merchandise. ESPN has stated it will not take disciplinary action against Sharpe for the incident.