Tuco Kids Raises $4 Million Series A Led by RTP Global

Tuco Kids, a Bengaluru-based personal care brand for children aged 3-13, has raised $4 million in a Series A funding round led by RTP Global, with participation from existing investors Fireside Ventures, Whiteboard Capital, and MG Investments. Founded in 2023 by Aishvarya Murali, the company offers a wide range of products including skincare, haircare, sunscreens, and natural makeup, all formulated in-house and packaged in 100% landfill- and ocean-reclaimed plastic. Recently, Tuco appointed Chanakya Gupta, a former executive at Curefit and Flipkart, as co-founder to drive growth and scale operations. The funds will be used to deepen brand presence, innovate products, and expand both online and offline distribution channels, aiming to build and grow the underserved children’s personal care market in India. Tuco has experienced rapid growth, serving over 200,000 parents and plans to continue expanding its reach through e-commerce platforms and quick commerce apps. The startup targets significant revenue growth, aiming to enter the INR 100 crore club within 18 months.