93% CMOs Report Strong ROI From Generative AI Marketing Shift

The marketing landscape is undergoing a significant transformation driven by generative artificial intelligence (GenAI) and AI-powered solutions. Companies like Brandi AI are pioneering "generative engine optimization" to help brands maintain digital visibility as more consumers and B2B buyers rely on AI chatbots instead of traditional search engines. Swiss firm OMN Next Gen SEO & KI-Marketing Schweiz is leveraging AI to address the multilingual market challenges and deliver measurable growth through advanced SEO and automated lead generation. Additionally, the South African agency neon octopus combines AI and synthetic data to provide actionable consumer insights and optimize marketing spend for demonstrable ROI. A global survey reveals widespread GenAI adoption, with 85% of marketing teams using it and 93% of CMOs reporting strong returns on investment, highlighting its role in enhancing campaign effectiveness and customer retention. However, marketers must also address governance and ethical concerns, including data privacy and bias, to ensure sustainable success with AI technologies.