The Food for Health Alliance is urging the Australian Government to emulate the UK's upcoming ban on junk food advertising before 9 PM, which aims to combat childhood obesity. A national survey indicates that 68% of Australians support government action to protect children from unhealthy food marketing. In Scotland, Public Health Minister Jenni Minto has advocated for similar measures, emphasizing the need for educational initiatives and collaboration across parties to address health inequalities. Meanwhile, UK Health Minister Andrew Gwynne confirmed the ban will begin on October 1, 2025, alongside restrictions on paid online ads, stressing the importance of tackling childhood obesity. ITV's CEO Carolyn McCall raised concerns about the effectiveness of such a ban, suggesting that kids increasingly consume content on platforms like YouTube rather than traditional TV. The UK government aims to reduce children's exposure to unhealthy food advertising, hoping to promote healthier dietary choices from a young age.