Meta, Snap, and TikTok have launched a new initiative called Thrive aimed at combating the spread of content related to suicide and self-harm across their platforms. In collaboration with the Mental Health Coalition, the program enables these companies to share alerts about violating content using a secure system of hashes that correspond to the offending media. Meta, which provides the technical infrastructure for Thrive, aims to balance the removal of harmful content while still allowing discussions around mental health issues, as long as they do not promote self-harm. The companies emphasize that the initiative targets content, not users, and that the shared signals will not include identifiable information. Meta reports that it has already taken action on millions of pieces of harmful content quarterly, restoring some posts after user appeals. This program is a response to the rising suicide rates and the influence of social media on mental health.