Target's third-quarter earnings report revealed a disappointing performance, with a mere 0.3% increase in comparable sales and a 12% decline in net earnings, leading to a 21% drop in its share price. The company's revenue was $25.7 billion, falling short of Wall Street's expectations, and the adjusted earnings of $1.85 per share missed the forecast of $2.30. Target CEO Brian Cornell attributed the challenges to cautious consumer spending due to inflation and cost pressures, including impacts from an East Coast port strike. Despite efforts to cut prices and boost holiday sales, the retailer's outlook remains bleak compared to stronger performances from rivals like Walmart. Analysts observed that budget-conscious shoppers are increasingly turning to lower-cost alternatives, affecting Target's bottom line. The company plans to continue discount strategies and expand its private-label brand to attract value-seeking customers, but it remains wary of flat sales projections for the upcoming quarter.