Google Tests AI-Powered Deep Search Enhancing Web Exploration

At Google I/O 2025, Google unveiled 'Deep Search in AI Mode,' an advanced feature powered by its Gemini 2.5 AI model that enhances Google Search by providing insightful summaries and grouping related information to offer a comprehensive understanding of complex queries. This update builds on Google's Search Generative Experience (SGE), making searches more interactive, contextual, and multimodal, with a focus on conversational interactions and synthesized summaries from diverse sources. The event also highlighted Google's expansion of AI APIs and tools for developers, emphasizing privacy and responsible AI practices amid increasing scrutiny. Despite these innovations, the SEO community has reported significant volatility in Google search rankings, suggesting ongoing adjustments in Google's search algorithms. Additionally, some users and marketers express concerns about the shift toward AI-generated content, noting changes in content visibility and engagement strategies. These developments underscore Google's commitment to integrating AI deeply into search while navigating the challenges it poses for content creators and businesses.