PWHL Launches Second Season with Ticket Surge

The Professional Women's Hockey League (PWHL) is set to launch its second season this Saturday, building on the momentum from its inaugural year, which saw record viewership and a 50% increase in season ticket sales. The league has made strides in accessibility by offering games on various platforms and introducing new team identities with logos and nicknames. A nine-game 'neutral site' tour will expand the league's reach, with games planned in cities across North America, reflecting growing interest in women's hockey. Additionally, the PWHL has secured media rights partnerships with TSN, CBC, and Amazon Prime in Canada, although streaming on YouTube will still be available in the U.S. and internationally. Talks of expansion are underway, with the possibility of up to two new franchises being added next season. Overall, the league's leadership is optimistic about its future as it taps into the rising popularity of women's sports.