The New York Yankees organized a George Costanza bobblehead giveaway night, which attracted thousands of fans eager to get their hands on the limited 18,000 figurines. Despite the excitement over the bobbleheads, the Yankees faced a disappointing defeat against the Boston Red Sox, losing a lead and eventually the game in extra innings. The promotion, inspired by the iconic character from 'Seinfeld,' highlighted the team's connection to the popular sitcom, where Costanza had a fictional role with the Yankees. The event created a buzz both inside and outside Yankee Stadium, with fans enduring long lines in the heat for a chance to secure the collectible bobblehead. The Seinfeld-themed night, while successful in engaging fans, coincided with the Yankees' struggle on the field, adding to the team's recent challenges and raising questions about their performance.