Global Sportswear Market Grows Amid Competition

The latest collaboration between Paris Saint-Germain (PSG) and Nike's Jordan Brand, titled 'Wings', showcases a blend of luxury and performance in sportswear, featuring a range of high-end casualwear and on-field uniforms for the 2024/25 season. This collection, announced to debut during Paris Fashion Week, signifies a shift in how football merchandise is perceived, merging fashion with sports in a way that reflects changing consumer tastes. The global sportswear market, while experiencing a slight slowdown in growth, continues to thrive with brands like Nike facing competition from emerging labels due to a focus on innovation and consumer preferences for multifunctionality. In particular, the Indian sneaker market is seeing a rise in homegrown brands, with consumers favoring local craftsmanship over international giants, indicating a cultural shift in sneaker preferences. As sneaker culture evolves, brands are encouraged to embrace their heritage and push creative boundaries to resonate with local consumers. This trend highlights a broader transformation in the sportswear landscape, where fashion, culture, and performance increasingly intersect.