SiriusXM Launches Multi-Channel Artist Residency Featuring Bailey Zimmerman, Maroon 5

SiriusXM has launched a new Artist Residency initiative aimed at providing artists with a broad platform across multiple SiriusXM and Pandora channels to promote new albums, tours, and projects. The series debuted with country artist Bailey Zimmerman, who appears across diverse channels including Hip Hop Nation, Octane, Hits 1, NASCAR Radio, and MLB Network Radio, reflecting his varied musical interests and featuring exclusive performances and interviews. Zimmerman’s residency coincides with the release of his album "Different Night Same Rodeo." Following him, pop group Maroon 5 will begin their residency on August 15, involving performances, interviews, and guest DJ sets across a wide range of music and talk channels such as Hits 1, The Pulse, and Mad Dog Sports Radio, promoting their album "Love Is Like." SiriusXM Senior Vice President Steve Blatter emphasized that the program allows artists to connect with fans through multi-genre content, offering creative freedom and strategic promotional opportunities. The initiative showcases SiriusXM and Pandora as artist-first platforms fostering meaningful fan engagement beyond traditional genre boundaries.