WNBA All-Star Weekend Highlights Growth, Fan Engagement Across US

The 2025 WNBA All-Star weekend showcased the league's surging popularity, with fans gathering at events like San Francisco’s first women-focused sports bar and in Indianapolis, where players, team officials, and celebrities celebrated women's basketball culture. High-profile athletes such as Caitlin Clark, Breanna Stewart, and Paige Bueckers attended both the game and festivities, highlighting the mounting star power and appeal of the WNBA. The Collective's VIP All-Star party, held in partnership with USA TODAY Studio IX and Ally Financial, became a focal point for networking and celebrating the growth of women's sports, drawing not only basketball stars but also athletes from other disciplines. The events underscored the increasing corporate support and media attention directed at women's sports, with sponsors like Ally Bank playing a key role in elevating coverage and visibility. Overall, the weekend reflected a growing movement in women's sports, with packed venues, vibrant social scenes, and an optimistic outlook for continued expansion and recognition.