Ford Plans $30K EV Pickup Amid Incentive Cuts

Ford is developing a mid-size electric “pickup” on its Universal EV Platform due to arrive in 2027 with a targeted starting price near $30,000. CEO Jim Farley called the vehicle “really not a pickup,” saying it will offer a new silhouette with more interior space than a Toyota RAV4, a front trunk plus a bed, sporty rear‑wheel‑drive dynamics and an advanced digital experience. Farley warned that U.S. battery‑electric vehicle sales could fall from roughly 10–12% to about 5% if federal tax incentives (roughly $7,500–$11,500) expire under pending legislation, a shift he said will force automakers to adjust. To hit the $30,000 target, Ford plans aggressive cost cuts — simplifying components and using a three‑piece body structure — part of what it calls a “Model T Moment” for affordable EVs. He also noted intense cost competition from Chinese automakers, and both Ford and GM have rolled out dealer programs to effectively extend federal credit benefits on leased EVs as buyers raced to capture subsidies before the deadline.