Sri Lanka Design Festival Focuses on Creativity

The 386th Expeditionary Civil Engineer Squadron has launched an Innovation Lab at The Rock to foster creativity among service members, encouraging innovative problem-solving and collaboration while supporting the Air Force's commitment to diversity. Meanwhile, the creator economy faces a growing divide, with a small number of elite creators securing the majority of financial success, leaving many others struggling to monetize their content. The upcoming Sri Lanka Design Festival (SLDF) 2024 will explore the intersection of creativity and commerce, showcasing the potential of the country's creative industries and facilitating strategic collaborations. Abbey Klaassen of Dentsu Creative emphasizes the economic necessity of breakthrough creativity for brands to differentiate themselves in a crowded market. Additionally, the Creative Communities programme in the UK has been extended until 2027, aiming to enhance cultural opportunities and address regional inequalities through community-led research and development.