Recent studies and incidents highlight the complex role of social media in shaping consumer behavior and societal tensions. Research indicates that social media fosters materialism, leading to excessive consumption and waste, evidenced by trends like fashion hauls and viral challenges, such as those surrounding the Barbie movie. Additionally, misinformation spread on social platforms has exacerbated community unrest, particularly following the tragic stabbing of three young girls in England, which incited violent protests fueled by false narratives about the suspect's identity. This misinformation has been linked to far-right groups and contributed to significant societal division, with over 100 arrests made during riots. Meanwhile, the rise of deepfake technology poses a growing threat to personal privacy and security, affecting both public figures and private individuals alike. As social media continues to impact public discourse and individual behavior, the need for critical engagement and robust protections becomes increasingly clear.