Big Mac Tops Searches in 47 States as Snack Wrap Returns 2025

As McDonald's celebrates its 85th anniversary, a new report analyzing Google search trends reveals that the Big Mac remains the most searched menu item in 47 states and Washington, D.C., underscoring its enduring popularity since its introduction in 1967. In four states—California, Hawaii, New Mexico, and Texas—the Happy Meal leads in search interest. Nostalgia also plays a significant role, with the discontinued Snack Wrap receiving over 33,000 monthly searches and topping the list of most sought-after retired items in 48 states; this item is slated to return in 2025. Other discontinued items like Chicken Selects and the Arch Deluxe attract regional interest in Delaware and Idaho, respectively. The report highlights the blend of current favorites and nostalgic cravings among McDonald’s consumers nationwide. Meanwhile, international variations such as Spain's McBeer and unique menu items continue to intrigue travelers, though tastes for these offerings vary.