Lemonade Expands AI-Powered Car Insurance to Indiana, Reaches 42% US Market

Lemonade has expanded its AI-powered car insurance product, Lemonade Car, into Indiana, marking a significant step in its U.S. growth strategy. This launch follows a recent rollout in Colorado and now makes the product available in states representing about 42% of the U.S. car insurance market, which is valued at billions annually. Lemonade Car offers personalized pricing, claims automation, bundled insurance options, and aims to provide fairer, simpler, and smarter coverage tailored for tech-savvy consumers. The company highlighted that Indiana's existing Lemonade customers already contribute significantly to its annual premiums, making the state a natural fit for this expansion. Lemonade Car's sequential in-force premium growth outpaced the rest of the company’s book in Q1 2025, underscoring its accelerating momentum as a key growth driver. Despite intense competition in the car insurance market, Lemonade is leveraging AI and technology to differentiate its offerings and capture a larger market share.